Centigrade - QVC

Working closely with the Centigrade buying team at QVC, I designed and delivered seasonal outerwear collections specifically for the television retail market. My focus was on creating commercial, trend-led pieces—ranging from technical parkas to tailored coats—that translated effectively on-camera and offered clear, sellable features for on-air demonstrations.

I managed the full development process, ensuring all garments met strict quality and fit standards while hitting the necessary price points for high-volume sales. By balancing practical design with a solid understanding of the QVC customer, I helped maintain the brand's reputation for reliable, stylish, and versatile outerwear.